About this calculator
Calculate click-through rate from ad clicks and ad impressions. The calculation uses the values you enter, so you can test conservative, expected and optimistic scenarios instead of relying on a fixed earnings promise.
How to use it
Enter the available traffic, revenue, advertising or rate values, then select Calculate. The result card shows the main estimate plus a simple breakdown of the inputs and derived values.
Important: Advertising and creator earnings are estimates only. Actual revenue can vary with geography, niche, traffic quality, device mix, seasonality, ad inventory, advertiser demand, invalid traffic adjustments, platform fees and policy changes. SmallCalculator is not affiliated with Google, AdSense or YouTube.